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Olive was founded in 2005 by Dr. Oliver Bergmann and Robert Altmann, who are not
only passionate about technology but also about music.
Dr. Bergmann was immediately excited by how digital technology has made it so much
more convenient for people to purchase, store, and manage their music. Thanks to
products like the iPod™, people of all ages are able to listen to digital
music on the go. The new devices promised thousands of songs in your pocket,
delivering more access to music than ever before. And a better way to organize
and
search for the music people wanted to hear.
However, Dr. Bergmann found something disturbing in this
new trend. Although the benefits of digital music were
wonderful, he realized that they came at a significant
quality cost. Compressed digital files seriously affect the
quality of sound, creating a dramatic compromise for music
lovers.
Being a music lover themselves, they were frustrated
by the fact that people had to make this compromise.
The founders feel that technology should be able to
improve the experience that people have with
music - and ultimately, they decided to do
something about it, and as a result they started
Olive Media Products and built the digital music
for the rest of us...